Arkema and the Théatre des Champs-Élysées
Arkema has been a member of the Cercle des Mécènes of the Théâtre des Champs-Elysées as a benefactor member since the 2017/2018 season.
The Cercle des mécènes [Patrons Circle] was established at the time of the theater’s centenary with a view to welcoming businesses and private citizens eager to support artistic creation and the future of this unique venue. Among the leading show houses, few are faced with the challenge, like the Théâtre des Champs-Elysées, of delivering a program of international repute as a private theater.
The Mécènes du théâtre therefore play a key role in maintaining a degree of excellence of programming as well as a diversity of sponsored artists.
So in 2017, Arkema became one of the parties sensitive to the outreach of the Théâtre des Champs-Elysées. By sponsoring the theater’s excellent programming, the patrons also support the development of awareness initiatives, learning to sing, and encourage the recognition of young artists valorized by the programming.
Since the 2018/2019 season, Arkema decided to step up its commitment by sponsoring the “young audience programming” of the Théâtre des Champs-Elysées.
For over 20 years now, the Théâtre des Champs-Elysées has presented operatic and musical performances in school time, and every year welcomes over 10,000 children from elementary and high schools in Paris and the surrounding area. In collaboration with teachers, Théâtre des Champs-Elysées artists and crews, a specific program is drawn up in order to prepare pupils from grade 1 to grade 6 for this discovery of opera.
Through this commitment, Arkema wants to be involved in this journey of discovery and awareness of music and the opera. These actions aim to help children better understand the world of classical music in both a fun and an educational way.
Great success for the 2018/2019 season
For the 2018/2019 season, Arkema sponsored the Young Public participatory opera produced by the Théâtre des Champs-Elysées and was involved in the programming of Une Carmen, étoile du cirque based on Georges Bizet’s opera.
Whether young people visited the theater with their family or with their school, Une Carmen, étoile du cirque, in a shorter and fun version, acquainted its audience with opera by teaching them about singing and live shows.
10 performances took place in May 2019 for families and schools, as well as learning workshops before each performance.
In total, close to 12,000 children were able to attend these performances.
New season, new program
Arkema has renewed its pledge to the TCE theater for the 2019/2020 season, and will provide its support to Les Petites Noces, based on Mozart’s Marriage of Figaro.
Building on the success of the show Une Carmen last season, the number of performances has been increased, with 16 dates earmarked for January and February 2020.
Every season, particular attention is drawn to audiences that are remote from culture: thanks to this patronage, the theater can invite children from the RÉSEAU D’ÉDUCATION PRIORITAIRE (REP, REP+) [high priority education network] (725 children during the 2018/2019 season), welcome groups of autistic children from day centers and children from specialist institutions for the blind and visually impaired (IDES and INJA). Customized workshops are organized to cater especially for these children.
By becoming a sponsor of the young public participatory opera, Arkema is involved in a project that reaches out to young people, schools and families, and upholds values of sharing, exchange and creativity.
This initiative, which also aims to involve some young people from schools in so-called sensitive districts (via the Paris education authorities), is perfectly in line with the Group’s CSR approach around the issues of education and integration, and is also in perfect harmony with the values of solidarity and accountability held by Arkema.