Like last year, throughout October, the twelve Arkema D1 clubs will organize a number of actions to raise public awareness of this cause. Pink ribbon worn by club employees, pink lace cleats and pink armbands for the players, customized design of social network accounts: plenty of initiatives will boost this operation and offer as much visibility as possible to the Ruban Rose association and the cause it defends.
As partner and namer of the Women's Division 1 Football Championship, Arkema has also undertaken to donate €150 to Ruban Rose per goal scored in D1 during all championship events in October.
This year, Arkema decided to go further and give additional coverage to the Octobre Rose operation with all its 7,000 employees in France by encouraging them to take up a connected solidarity sporting challenge through the Sport Heroes application.
For one month, whether serious athletes or novices, volunteer employees will be able to walk, run, swim or pedal, and so collectively build up points via their application in order to achieve a common goal: to release the biggest possible donation to be given by Arkema to the RoseUp association at the end of the challenge.
Both operations are part of a policy of societal and solidarity commitment at Arkema, which, in this way, is intent on supporting the Ruban Rose and RoseUp associations by providing donations and raising awareness among Club players, the public, and its employees, of early detection of breast cancer.
In France, breast cancer remains the leading cancer in women – 180,000 women are affected by it every year – and the deadliest. Operation Octobre Rose is an opportunity to shed light on this fight. Arkema is one of the many companies that join this battle every October to support the work of associations and researchers.
The Pink Ribbon Association works to support medical research through the Ruban Rose Award and to inform as many people as possible through their awareness campaign.
Founded by patients and patients’ relatives, the RoseUp association supports, informs and defends the rights of women affected by cancer during and after their cancer.