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With Sweet Mellow Gum, Arkema placed 3rd for the innovation award at the French formulation exhibition, Cosmetagora. 48 exhibitors took part in this formulation contest with concepts around the topic “surprising cosmetics, amazing formula.”

Arkema’s Sweet Mellow Gum cosmetic formulation awarded at COSMETAGORA

With its very unique transforming texture, “Sweet Mellow Gum” is an inspiring formulation which is both simple and original. Its supple and mellow texture ensures an easy pick-up and surprises with its quicksand effect. Dense, rebounded and powdery, this make-up primer ensures a skin perfecting blur effect: it instantly blends fine lines and wrinkles, controls shine, and evens skin tone while enhancing skin radiance. Fully transparent, Sweet Mellow Gum, leaves an incredible soft touch to the skin.

As a pioneer in the field of sensory powders, Arkema has designed this innovative powdery primer which highlights the properties of its Orgasol® multifunctional powders range, especially Orgasol® 4000 EXD NAT COS CARESSE.

For further information on Orgasol® powders, visit


Hélène EGRET

Cosmetic market manager