As part of its sponsorship, Bostik will participate in the famous Tour de France ‘Publicity Caravan’ which accompanies the race. Three eye-catching promotional vehicles will take part in this unique spectacle and will treat spectators to a variety of gifts and giveaways while they await the riders. The vehicles will promote Bostik’s brands and adhesive products with the famous Bostik gecko playing a prominent role in the designs.
More than 6,000 hours of TV coverage will be dedicated to the event with reports broadcast in 190 countries by 100 channels. In addition to the estimated 12 million spectators which are expected to view the race as it crosses France, Belgium and the Netherlands.The company will use its sponsorship as a platform for a range of promotional activities to expose its brands and activities to a global audience.