Arkema, national supporter of the FIFA Women’s World Cup, France 2019TM
A partnership with the FIFA Women’s World Cup France 2019™ is for Arkema a considerable lever to raise the standing of women in sport and in the company. It is also a unique opportunity to expose the Arkema brand through an event that will be broadcast around the world.
“Support and enhance the status of women both in sport and at work”
The agreement reached with FIFA establishing Arkema as a National Sponsor of the competition focuses on enhancing the place of women both in sport generally – and in football in particular – and in industry, two worlds that are still very much male-oriented.
Arkema is actually engaged in a proactive policy in this regard, with a number of concrete initiatives intended for women, e.g. an in-house mentoring program, professional gender equality agreements, and a target of 25% of women in senior executive posts by 2025 (12% in 2006, 19% in 2017).
Noël Le Graët, President of the French Football Association and of the Local Organising Committee, also declared: “I welcome the signing of this agreement. Arkema is a highly dynamic, innovative and successful French international group that is a leader in the chemical sector. Its engagement with us, in football, as part of the organisation of the biggest competition in women’s sport, sends a strong signal.”
Two major women’s football competitions taking place in France
This is a special moment, and Arkema has decided to become involved as a national partner. Women’s football has been experiencing a boom and gaining in popularity in recent years, and it disseminates values that are similar to ours, around performance, sincerity, diversity, and team spirit.
The FIFA Women’s World Cup France 2019™: a month of competition across France
This 8th FIFA Women’s World Cup France 2019™ is also the first to be held in France. In the wake of the victory of France’s men’s team in Russia in 2018, this will undoubtedly be an exciting event in the country.
Scheduled to be held from 7 June to 7 July 2019, this edition will feature:
- 31 days of competition
52 matches played
24 teams battling it out
9 host cities
U-20 FIFA Women’s World Cup France 2018™: Brittany in the spotlight
With almost one million people playing football (close to one third of the population), and fast-growing women’s football (+ 62.5% female players registered since 2013), Brittany was an ideal region to host this major competition dedicated to players under 20 years of age, between 5 and 24 August 2018, and won by Japan.
4 cities hosted the 32 matches: Concarneau, Vannes, Dinan-Léhon, Saint-Malo.
One watchword: #DareToShine
This is the official slogan of the competition: a unifying motto, it embodies the dreams and hopes of the participants.
With the hashtag #DareToShine, stay connected to the debates relating to the competition on social media.
