Arkema Coating Resins introduces Celocor™ opaque polymer for partial replacement of TiO2

01/31/2012    Press Release

Voided latex product Celocor™ allows for TiO2 reduction in water based paints with a balanced mix of performance properties.

Arkema Coating Resins has introduced Celocor™ opaque polymer, a voided latex product that imparts hiding and functions as a partial replacement for titanium dioxide (TiO2). Compared to competitive opacifiers with similar functionality, Celocor™ opaque polymer offers a more balanced approach to performance attributes such as tint strength, gloss development, burnish resistance and scrub resistance.

“We recognize that the cost and availability of TiO2 are among the most important issues that coatings formulators are facing today,” Eric Kaiser, Global Marketing Director for Arkema Coating Resins, explained. “Celocor™ opaque polymer gives paint developers more formulating options in their approach to TiO2 reduction.”

Celocor™ opaque polymer provides an effective way to reduce raw material costs and improve hiding in a wide range of products, including interior or exterior coatings from flat to semigloss. Additionally, this product meets the standards of Arkema Coating Resins EnVia™ program and is designed to help formulators achieve their sustainability and regulatory goals in finished coating products. Celocor™ opaque polymer has low odor, contains no added Alkyl Phenol Ethoxylate (APE) surfactants or formaldehyde and is compatible with low VOC (0-50 g/l) formulations.

“Everything we do is based around the needs of the formulator,” Kaiser said. “In speaking with our customers, we found that they are very interested in having more options for TiO2 reduction while maintaining a good balance of performance attributes in their products. Our new Celocor™ opaque polymer meets that need.”

To learn more about Arkema Coating Resins, visit www.arkemacoatingresins.com
To learn more about Celocor™ Opaque Polymers visit www.arkemacoatingresins.com/opacifiers

Celocor™ and EnVia™ are trademarks of Arkema Inc.

A global chemical company and France’s leading chemicals producer, Arkema is building the future of the chemical industry every day. Deploying a responsible, innovation-based approach, we produce state-of-the-art specialty chemicals that provide customers with practical solutions to such challenges as climate change, access to drinking water, the future of energy, fossil fuel preservation and the need for lighter materials. With operations in more than 40 countries, 15,700 employees and 9 research centers, Arkema generates annual revenue of €5.9 billion and holds leadership positions in all its markets with a portfolio of internationally recognized brands. The world is our inspiration.